Nature

Where mountain elegance meets sustainable fashion

Discover Collection

Our Alpine Beginning

Nature was born high in the Swiss Alps, where founder Elara Moss found inspiration in the raw beauty of mountain landscapes. In 2015, she noticed how traditional alpine clothing prioritized function over form, and envisioned a brand that would bridge this gap—creating apparel that honors both the rugged terrain and elegant design.

Our first collection featured technical fabrics reimagined with couture tailoring, proving that mountain wear could be both performance-driven and aesthetically refined. Each piece was tested on the very peaks that inspired them.

The Summit Collection

As we expanded beyond the Alps, our designs began incorporating elements from mountain ranges worldwide. The Himalayan collection featured intricate embroidery inspired by prayer flags, while the Andes line incorporated traditional weaving techniques from local artisans.

Each collection maintains our core commitment to sustainability—using recycled technical fabrics, plant-based water repellents, and partnering with mountain communities to ensure ethical production practices that support local economies.

Modern Mountain Elegance

Today, Nature represents more than outdoor apparel—it's a lifestyle brand for those who find solace in high places. Our collections have expanded to include urban pieces that carry the spirit of the mountains into everyday life, with clean lines, natural textures, and versatile layering systems.

We continue to push boundaries with innovative materials like algae-based insulation and solar-reactive fabrics, while staying true to our alpine origins. Each season, we release limited collections inspired by specific peaks, with a portion of proceeds supporting mountain conservation efforts.

Mountain Collections

Alpine Essence

Technical elegance for high altitudes

Himalayan Spirit

Artisanal craftsmanship meets mountain performance

Peak Performance

Ascent Jacket

Weather-resistant with alpine-inspired tailoring

Ridge Pants

Freedom of movement with elegant drape

Summit Accessories

Wool blends and technical fabrics

From Peak to Pattern

Our design process begins where our inspiration lives—on the mountain. Our team of designers and material specialists embark on expeditions to test prototypes in the environments they're meant for, from icy ridges to forest trails.

We work with alpine guides and mountain athletes to refine every detail, ensuring that our pieces perform at altitude while maintaining the elegant silhouettes that define our brand. This commitment to real-world testing separates Nature from purely aesthetic outdoor brands.

Our Process

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Privacy Policy

At Nature, we respect your privacy and are committed to protecting your personal information. We collect only the data necessary to provide you with our services and enhance your experience. Your information is never shared with third parties without your explicit consent, and we employ industry-standard security measures to ensure its protection.

Terms & Conditions

By using our services, you agree to our terms and conditions. All content on this website is the property of Nature and protected by copyright laws. We reserve the right to modify our offerings and policies as needed. For questions about returns, exchanges, or our sustainability practices, please contact our customer care team.

Mountain Collection

Technical apparel inspired by the world's peaks

Alpine Ascent Jacket

$385

Merino Ridge Top

$145

Alpine Wool Beanie

$65

Technical Trek Pants

$225

Thermal Leggings

$120

Summit Gloves

$95

About Nature

Our story of mountain-inspired fashion

Our Alpine Philosophy

At Nature, we believe that the mountains teach us about resilience, beauty, and simplicity. Our designs reflect these lessons—creating clothing that performs in challenging conditions while maintaining an elegant aesthetic that transitions seamlessly from trail to town.

We work with sustainable materials, ethical production methods, and transparent supply chains to create apparel that not only looks beautiful but also contributes to preserving the mountain environments that inspire us.

Elara Moss

Founder & Creative Director

Kai Summit

Head of Design

Jasmine Ridge

Sustainability Manager

Contact Us

Reach new heights with our team

Get In Touch

Mountain Headquarters • Zermatt, Switzerland